Who is
Karin Frewin
Meet Karin: Where Music, Marketing and Life Collide
The Woman Behind KfMarketingUK
More Than Just a Marketing Consultant
Hi, I'm Karin – and yes, I'm the marketing consultant with over 30 years' experience who's worked with everyone from blue-chip companies in the Caribbean to Cambridge University Press. But there's a lot more to my story than boardrooms and brand strategies.
My Two Great Passions
Before I ever wrote a marketing plan. I was singing
With a degree in English and Music, I spent years immersed in the world of voice and choral music. From primary school choirs through to university, music wasn't just a hobby – it was my passion, my outlet, my joy.
Then life changed direction. For years, I was completely immersed in youth and senior football – training nights, weekend matches, tactical discussions. Football practice clashed with choir rehearsals, so singing took a back seat. Many of my friends probably thought I'd discovered a new passion entirely.
But here's the thing about true passions – they don't disappear. They wait
Coming Full Circle
Rediscovering
Now, as life has shifted again, I'm rediscovering that part of myself. You'll see me posting about music and singing more often these days. I'm reconnecting with choirs, exploring different musical genres, and remembering what it feels like to lose yourself in harmony. It's not a new hobby – it's coming home to an old passion.
This journey has taught me something valuable about priorities, about making space for the things that matter, and about the importance of nurturing all parts of yourself – not just the professional ones.
With 30+ years in marketing, I've seen it all. I've travelled the world with my work – from the sunny Caribbean to the exciting cities of America, the stunning West Coast of Canada, and the beautiful university cities of Oxford and Cambridge. Now I'm happily settled in lush Devon, surrounded by gorgeous countryside.
But what drives me isn't just creating successful campaigns or building beautiful websites. It's teaching. It's sharing knowledge. It's empowering other business owners to understand their own marketing so they can make confident decisions.
Why I Do What I Do
I believe passionately in giving knowledge away for free.
That's why I run Facebook groups, offer pro bono work to local charities, and create training that actually helps people rather than leaving them more confused. I've helped hundreds of business owners navigate the sometimes-overwhelming world of social media and marketing.
What This Means for You
When you work with me, you're not just getting a marketing consultant with decades of experience and a Chartered Institute of Marketing DipM. You're getting someone who understands:
JUGGLE
The
PASSION
The
REAL LIFE
The
The
VALUE
I know what it's like to balance competing priorities and make tough choices about where to invest your limited time
I understand the importance of doing what you love, even when other commitments take precede
I'm not theorising from an ivory tower. I'm in the trenches of small business and community life, just like you
The value of knowledge – I genuinely love marketing, and I love sharing it and seeing that lightbulb moment when things finally click
Let's Work Together
Whether you need help with your website, social media, marketing strategy, or training to do it yourself, I'm here to help. I'll take the time to understand your business, your pressures, and your goals – because that's the only way to create marketing that actually works.
And if you see me posting about choir practice or a concert I've attended? That's just me, living proof that you can build a successful business while reconnecting with the things that make you, well, you.