With organic reach at an all-time low, and AI driving content is it impossible to grow on social media?
Many business owners I talk with tell me.. "I post all the time but people don't see it! I just seem to get no engagement."
Not being seen or getting responses is one of the most frustrating things on social media.
So is it impossible to stand out on social media? and, especially if you’re a small business on a small business budget?
Here are a few things you can do to help your business get more traction.
What makes you Unique?
Did you know that people often decide to work with a small business over a big brand company because they prefer the personalized experience that they get from a small business. Your ability to offer really great customer service is a major reason why people will come to your business over someone else’s. This gives you a a real advantage.
Start talking to your customers
Getting to know them and telling them about your service and why it’s better than other business is important and can give you an advantage. Connect with them on social media. You are one of your business's biggest assets if you are a small business so show that on social media.
Don't ignore customers on social media
Did you know that the majority of your customers expect support and to be able to ask questions on social media? If you ignore them then guess what will happen? They’ll walk away. Make sure you reply to their comments and try to respond as soon as you can.
Don’t pretend to be something you’re not.
Your customers are real people and they want to see your real personality and that means showing them who you are on social. Do not pretend to be something you're not just because you see someone else do it.
Share on social media
One of the biggest things you can do to grow is to share your content. Share content to your business page, to your profile, to groupd. Also find groups that are relevant and start engaging with them. But don't just go charging in and start posting everything about yourself and your business. People hate to feel they are being sold to, so go slow. Engage with people in the group first before you start promoting yourself.
Try these and you will start to see your presence on social media grow, but remember the key is to be consistent.